What is a tab title and where do you set it?
The tab title is the text visible in the browser tab and as the clickable heading in Google search results (the so-called blue link). In the Career Page Builder, you can set it in the page's SEO settings.
This field should contain the main keyword describing the page's content - in this case, job offers or a career at your company.
Rules to follow
Length: up to 60 characters
Google displays titles of approximately 600 pixels in search results, which translates to roughly 55–60 characters. Longer titles are cut off and replaced with an ellipsis.
Tip: Count your characters before saving. The title "Jobs at Kowalski SA | Careers" has 31 characters - it's safe. "Careers page and job offers - Kowalski Ltd." has 51 - it still fits within the limit, but the weaker keywords are placed at the beginning. |
Keyword as early as possible
Google gives more weight to words at the beginning of the title. Instead of starting with the company name, start with what the candidate is searching for: "Jobs at" or "Job offers."
Uniqueness
Every subpage should have a different title. If the careers page title is the same as the company's homepage title, Google may treat them as duplicates.
Recommended title variants
The following options work best in practice:
Tab title | Character count | When to use |
Jobs at [Company Name] | up to ~40 | Company with a recognizable employer brand |
Careers at [Company Name] | up to ~42 | Corporations, formal image |
Job offers – [Company Name] | up to ~44 | Page with a large job listing |
Join us | [Company Name] | up to ~42 | Startups, informal culture |
Tip: If your company is recruiting for specific positions or in a specific city, it's worth including that in the title as well. For example, "Jobs in London – ABC Finance" will reach candidates from that region more effectively. |
What to avoid
What to avoid | Why it doesn't work |
Careers (without the company name) | Every company uses the same word - hard to stand out in search results. |
Title longer than 60 characters | Google will cut the text with an ellipsis. The candidate won't see the full name. |
No keywords | Titles like "Our story starts here" are not indexed for job searches. |
Same title as the homepage | Every subpage should have a unique title. Google may skip duplicates. |
Title template to use
If you don't know where to start, use this formula: [Main keyword] at/– [Company Name] | [Optional context]
Examples:
Jobs at TechCorp | Current openings
Careers at Budmax | Join the team
Job offers – Green Energy Poland
Jobs in Warsaw | ABC Finance
Title vs. meta description
The title alone isn't everything. In the SEO settings, it's also worth filling in the meta description - a short description displayed beneath the title in Google results (up to approximately 155 characters).
The meta description should:
complement the information in the title rather than repeat the same words,
encourage the candidate to click - you can mention benefits, the number of positions, or location,
end with a clear call to action, e.g., "Browse our openings and send your CV."